Why Hire a Freelance Writer When You Can Invest in an AI Writing Tool?

Results matter. And most often, results begin with an eye-catching landing page, a newsletter featuring your company’s accomplishments, or an informative business blog. Someone has to write the copy. If you’re that someone, and you’re struggling to meet deadlines in addition to all of your other responsibilities, investing in an AI writing tool might sound like the perfect (and most cost-effective) solution. AI has its uses, but hiring a freelancer (a.k.a. a human) has significant advantages.

Thinking - Creative and Strategic

A copywriter or a content writer thinks creatively and strategically. AI recycles available information, but a freelancer looks at the task at hand and is able to make connections, express new ideas, and see different elements of the project in a unique light.

Complexity - Decision Making and Problem Solving

Whatever you'll be paying a freelance copywriter, it will be worth it in the long run, especially for projects that involve translating technical, medical, or scientific concepts into business-friendly language. Producing detailed or complex material can easily consume many hours that require intuition, connecting the dots, and offering solutions.

Options - Use Both

You might think that you can't afford a copywriter every time a new project appears. But your company will always have writing needs. AI can produce serviceable blog posts, social media content, picture captions, and even marketing taglines. Hire a freelance writer for specialized content, if you need to increase traffic, your website experiences low client retention, or you haven't posted to your blog for several consecutive months. When you find yourself scrolling through your website and saying "It will do," it's probably time to hire a professional content writer to help your business up its marketing strategy.

Audience - AI vs. Human

Your business is unique to you. A freelance content writer or copywriter will research your audience and know how to reach them. Professional writers will also understand how to produce content that adapts and changes to meet the future needs of your business as it grows.

Content - Customization and Collaboration

When you hire a freelance writer, you will tell them the scope of the project and what you expect the final outcome to be. Copywriters are able to customize website content that reflects the voice and personality of your company. You instruct an AI writing tool what to write; a human content creator will collaborate with you to achieve your goals.