Why Is Grammar Important?

Some of us might wonder what the fuss is about: as long as we understand one another, does it really matter if it’s correct business English or not? Grammar rules govern sentence structure and the parts of speech. Simply put, good grammar is the foundation of good communication.

Communicating effectively is the basis of any successful business venture or commercial enterprise. Incorrect subject verb agreement, inaccurate word usage, misspellings and improper use of punctuation detract from the message. Any kind of vague writing diminishes a person’s professionalism and harms his or her credibility. Your business will be better off if whatever you write – a brief email, a one page letter or a 20-page proposal – is well written and grammatically correct.

Being able to communicate succinctly and accurately impacts all areas of a person’s life. Academic achievement, career advancement and attaining personal goals can be improved and enhanced by strong communication skills and proper grammatical use. When asking for a loan, you will have a better chance of impressing the bank manager if you clearly state how the borrowed amount will strengthen your business plan, use "whom" correctly, and avoid double negatives and misplaced modifiers.

Poorly conveyed ideas, whether written or spoken, can result in miscommunication, misunderstanding and loss of prospective clients or customers.

In a study conducted by a renowned market research company, 62% of the people polled stated that they would not hire a company that had spelling mistakes on its website or in print format, particularly if the material was sales or marketing related.

In today’s competitive market, having the edge over a major competitor could be as simple as writing compelling copy free from spelling and grammatical errors.

#grammar #communication #businesssuccess