Saying no, refusing a client or turning down work seems counter-intuitive for a freelancer. Especially when you experience a bit of a dry spell or need to pay bills, refusing a client might appear like a shoot-yourself-in-the-foot maneuver. But there are some very good reasons to say “no” to a new project.
Insufficient Payment
Say no if the prospective client wants to pay a fee significantly below industry standards or what you’re asking. Turn down a flat rate project where you are unable to clearly estimate the time you will spend – try to avoid working for $5.00 an hour. Don’t take on a project for barter (unless it’s really worth your while). While exchanging services might be beneficial to both parties involved, it can limit your much-needed cash flow.
Not Sure
While a project isn’t written in stone, clear terms should be included in the contract you both sign. If a prospective client is too vague about what they want, indicates that deadlines will be discussed when it get closer to the deadline, or alludes to unspecified individuals needed for input or approval, it’s probably best to walk away.
Multiple Components
When a prospective client approaches you with a project proposal that has multiple components, it might seem like a freelancer’s dream come true. While you’re confident designing a website, creating business cards and generating clever email campaigns, producing five videos for the client’s YouTube channel is beyond your field of expertise. It’s okay to take on projects that “stretch” you, but say no to the ones where you might be drowning if you say yes.
Full Plate
Definitely say no if you’re really busy. Putting unnecessary pressure on yourself isn’t fair to either you or your client. When you think you might not be able to do the project justice due to other time restraints and deadlines, turning work down is probably a wise choice.
While it’s important to refuse a new client for these and other reasons, say no, but not as an outright refusal. Offer a short explanation; be as truthful as the situation allows without burning any bridges. The prospective client might not be a good fit now, but that could change in the future.