Networking for Freelancers

Networking often feels daunting. Walking into a room full of strangers with the intention of talking about yourself in a way that fosters trust and grows your freelance business is intimidating. We get comfortable working alone and interacting with clients from the safe cocoon of our home office. Venturing out to a networking event can be stressful.

Why Networking is Important

Networking isn't just about handing out business cards or expanding your business. Reasons networking is important include:

• Connects you with potential clients

• Connects you with other professionals

• Diversifies your client base

• Expands your skill set and allows you to offer more services

• When meeting someone for the first time, you don't know who you're talking to - a casual conversation can lead to being hired for a big project

The key to successful networking is don't be a salesperson; just be someone having a conversation with another person.

Expand Existing Relationships

Start networking with the people you know. Talk to friends and family members about what you do and let them know you are looking for new projects, clients, and contacts.

Reconnect with clients you have worked with. Let them know you appreciated their business and to keep you in mind for any upcoming projects.

Contact previous employers. Ask if they, or anyone they know, need your help or services.

Network In-Person and Online

While you might feel confident hosting a Zoom meeting or more comfortable attending a virtual networking event, there is a place for both in-person and online networking strategies.

Networking In-Person

Networking in-person has the advantage of creating opportunities for spontaneous interactions and beneficial connections. You can better demonstrate your interest by active listening, participating in discussions, and asking questions. Psychologists emphasize that at least 55% of communication is non-verbal - sit or stand up straight, maintain eye contact, and match your facial expressions with your words.

Online

Virtual gatherings are just one of many available internet resources. Online events that provide connections for freelancers include conferences, meetups, and webinars. Many virtual events include breakout rooms ideal for small group discussions.

Social Media

Take advantage of social media - many of the platforms are free. Start with a strong, engaging profile that introduces you to people in the best possible light. Include a professional headshot, links to your website and your other business-related social media profiles, and contact information. The most popular platforms used by freelancers are LinkedIn, X, Instagram, Facebook, and YouTube.

After initial contact, send a follow-up "nice-tp-meet-you" email, reiterating your interest in connecting further.

Ask for Referrals

Referrals are a great way to expand your client base. If a client has expressed that they enjoyed working with you and were pleased with the final outcome, they will most likely be willing to refer you to others in their network.

Be Prepared

Before any meeting, event, conference, or workshop, planning ahead will make networking easier and more productive.

• Prepare an elevator speech that describes who you are, your niche or specialization, and the benefits of working with you

• Take business cards

• Update your LinkedIn profile - ensure it's client-focused

• Appearance matters; dress to appear approachable and professional - business casual is a safe bet for most networking events (but if you're not sure, it doesn't hurt to ask if there's a specified dress code)

Give Back

It's always a good networking strategy to give more than you take. Seek out opportunities to:

• Share your knowledge and expertise

• Give practical advice and support

• Mentor other freelancers

• Make introductions

• Volunteer your time