A pitch is a proposal or query intended for clients, magazine editors, and publishers. It should be designed to get you and your ideas noticed. Here are some tips on how to create successful pitches that will land you freelance writing work.
Get the Name Right
Target your proposal or query to the right person. Take the time to research the company - they might have a writing department but is it divided into SEO, social media or blogging? Never assume gender: the names Alex, Kelly and Chris, for example, can refer to either a Ms. or a Mr.
Get the Company Right
Again, it comes down to research. You're not going to send a pitch for a March Madness article to a client looking for lifestyle posts to their real estate blog.
Break up the Copy
Writing a solid block of text is the best way to stop someone from reading your pitch. Break up the copy into paragraphs of three to five well-constructed sentences. Use bullet points and line breaks (white space). Include relevant pictures, charts, and/or tables.
New Pitch Every Time
Skip the cookie-cutter-pitch and compose a customized pitch for every client and every new proposal. Use a template but don't copy and paste text from one proposal to another - the client will be able to tell. Customize the proposal by using the person's name, complimenting them on an unique aspect of their company, and stating why you would like to work for them.
Follow Instructions
When answering a specific ad or job posting, follow the job poster's instructions. Sometimes a listing will plainly state that your query will not be considered if the instructions aren't followed, but sometimes they aren't. Don't chance it; you're proposal will more likely be read if you demonstrate you can take direction.
Clear and Concise
Be clear and concise. Stay on target. If the proposal is on a technical subject, ensure technical terms are understandable to anyone reading it, both expert and non-industry professionals.
Show Enthusiasm
Don't be afraid to show enthusiasm. Demonstrate how your passion for the subject of the proposal can benefit the company or business.